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Types of social media ads All the major social networks offer advertising options. When thinking about which social networks to use for advertising, look at which ones perform well organically. Networks where your content naturally strikes a chord with fans are an obvious choice for your first social ad campaigns. Pinterest, for example, has far more female than male users.
Facebook ads Facebook ads are designed to help you achieve one of three broad types of campaign objectives: Awareness: Build brand awareness or increase reach. Consideration: Send traffic to your website, increase engagement, encourage app installs or video views, generate leads, or encourage people to communicate with you on Facebook Messenger.
Conversion: Create online conversions, make catalog sales, or drive foot traffic to offline stores. Audience considerations: Facebook is popular across demographics and offers detailed targeting options.
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This makes it a great platform to get started with social media advertising. Photo ads In addition to a photo, Facebook photo ads include characters of text plus a headline and link description.
They can also include a call-to-action button like Shop Now or Send Message. You can create your photo ad in Facebook Business Manageror simply promote a post with an image from your Facebook Page. Quick tip: Facebook photo ads work really well for showcasing new products or services.
Show people using your product, rather than a simple photo of the product itself. Facebook video ads can work well in conjunction with a TV ad campaign. Use compelling visuals that highlight the best parts of your brand. Quick tip: Short videos tend to have higher completion rates. Rareform uses mobile Facebook video ads to highlight its unique value proposition.
The company makes bags out of recycled billboards.
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We're saving the planet one bag at a time! Over 1 million lbs of billboard repurposed so far! Quick tip: Stories only last for 24 hours, so this is a great format for in-the-moment marketing like limited time offers.
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Carousel ads A carousel ad lets you include up to 10 images or videos, each with their own link, all in one ad. Carousel ads work well to showcase different features of a product, or to explain a step-by-step process. Quick tip: Use the different elements in your carousel ad together to present a compelling, effective story or message.
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Slideshows offer the compelling motion of video, but require no video-specific resources to create. Happy Socks uses slideshow ads to show off their colorful product in an eye-catching way. Easter gifts to dye for????
The ad includes a cover photo or video plus product images with pricing and other details. This allows people to learn.
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